When you buy a real life Webkinz stuffed animal, it comes with a code that you can use to get the same pet in-game. Webkinz is an example earlier than what people think of as "toys-to-life".This game was released late into the Toys-to-Life fad, and eventually switched over to digital-only content in 2019, dropping the physical Toys-to-Life aspect. And the Nintendo Switch version also used an Arwing. Starlink: Battle for Atlas is a third-person action-adventure game set in space that used NFC spaceship figures with swappable parts.Thus, the discontinuation of Skylanders and Disney Infinity marks the end of the Toys-To-Life era as a popular fad.
However, when Disney Infinity 3.0 was released, Disney didn't check the current trends to see that interest in Toys-To-Life had already peaked with Disney Infinity 2.0 and was in decline by that point in time and in doing so, overestimated the dwindling demand for figures and took a heavy loss from investing too much into figures production. A Toys-To-Life Game is one where physical toys are placed on a portal making them appear in the game world.ĭisney, seeing Activision's monumental success with Skylanders as a golden opportunity (30 million figures sold), entered the Toys-To-Life market in force with Disney Infinity which started off strong as well but wasn't able to keep pace with the demand for figures. In 2011, Activision took this idea to a whole new level. the robot effectively disguised the system as a toy for consumers. Throughout the years, Video Games always have been associated with toys to some extent, the Nintendo Entertainment System was put in the boys toy isle rather than the computer isle to increase its sales, and R.O.B.